INTRODUCTION

English: The Modi - Giannelli Company was founded in the 60s in Fiesole, a town a few kilometers from Florence in the heart of Tuscany. A family-run company, although to be picky, family has never been just the management, but rather the entire company organization. Perhaps this is precisely what particularly characterizes us today, many years have passed, time flows constantly, we have evolved, developed, we have had to adapt to the conditions that the market imposes today rightly and sometimes unjustly, without many difficulties but always with hunger and the only goal in mind, that of continuing and not dying a tradition that unfortunately, more and more nowadays is forced (or at least they try) to step aside. Industrialization, online marketing itself, the e-commerce platforms that have conquered the markets, first Ebay today Alibaba, Amazon and Social Media, have improved and made accessible to everyone at any time or place on earth almost everything you want. Too much convenience has led many, especially the latest generations, to forget and not recognize the quality, the importance of one product compared to another, what it transmits and what is behind its creation. Today everything is put on the same level, we categorize everything based on cost, views, likes, very useful reviews, but perhaps by many who perhaps express a judgment or a criticism on something they do not know the least, like a German who launches a criticism on the quality of a Bolognese sauce, on the consistency of an Emilian tortellino, on the cooking of a Florentine steak, with all due respect to the Germans obviously. We must not forget where we come from, our history, our traditions, our customs, let's not be enchanted by delivery times, 1 day is more difficult than 5 days, by followers, by views, inform yourselves, be curious, be interested, behind a product there are people, not always a machine, a story, a method that has been handed down for years and that we intend to energetically not let die, a product that is not designed to last as little as possible, no attention is paid to savings and attention to detail, we create unique products that are designed to accompany you in your daily life, until one day you think of replacing it, for a renewal, simply out of boredom and the need for a change, it will not be the one to abandon you due to the poor quality with which it was built.

"As iron rusts when disused, so inaction wastes the intellect."

- Leonardo Da Vinci -